Developer sees Bridegwater village as a focus for families
By Eric Schwartzberg
Staff Writer
FAIRFIELD TOWNSHIP — The completion of Bridgewater Falls’ central village area means the shopping center’s parent company is ready to fill the almost 100,000 square feet of available retail space and to bring in family events.
Premier Properties, which finished construction of the center’s village area last week, hopes to create an atmosphere where people want to walk, shop, spend time and “make it more of an experience than your normal strip center is,” said Ryan Pennington, a leasing agent for the company.
“The way that the village is designed, it’s more pointed to a main street-type feel,” he said. “It’s a lifestyle component to our shopping center.”
Premier Properties is looking to stock the 30 to 40 expected storefronts with upscale salons, specialty clothing stores and fast-casual type restaurants, Pennington said.
“Restaurants in these types of projects across the country are what really drive the traffic and continue to get people to come back a couple of times a week, sit outside during the warmer months, take in the atmosphere and do some cross-shopping with some other tenants,” he said.
The company wants to provide more than just brand-name tenants.
“We’d like to definitely get the local merchants to be a part of this project, too,” Pennington said.
A weekend-long grand opening celebration tentatively is scheduled for the beginning of October, said Julie Smith, Bridgewater Falls’ marketing manager.
Sections of the village area may be cordoned off to accommodate crowds when the center offers farmer’s markets, comedians, concerts, art fairs, holiday celebrations and other fare to shoppers several times a month.
“We’re really looking at the center to be very family friendly,” Smith said.
With its already strong line-up of big-box anchor stores, the center will attract a sizeable amount of shoppers smaller retailers in the village area can draw from, said David Sheehy, senior vice president for Brandt Retail Group, which worked on securing Target, TJ Maxx and several other big-name Bridgewater Falls tenants.
“The site itself is a great site to capture the growing market along the Butler Regional Highway and Fairfield and Liberty townships,” Sheehy said.
Bridgewater Falls’ village area already houses a Factory Card Outlet, Books A Million, Mattress Firm, Cingular Wireless, Supercuts and LT Nails. Locations for Cold Stone Creamery, GNC, Pearle Vision and Kirkland’s are expected to open in the coming months.
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