GCrites

<Robot voice> I am now speaking to you as Google rather than a human being, since you distrust your fellow humans. Here are some insights I, as Google, not gcrites80s was able to gather from the web: </robot voice> "Ypulse: How would you describe the Millennial consumer? What attributes are most important to them? Laurel Hodge: At Imgur, we wanted to understand the engaged, passionate, predominantly-Millennial Imgur community, and we learned a massive population of Millennials actually self-identify themselves as “geeks.” We thought that was really interesting and starkly different from other generational cohorts, who tend to shy away from the label or think of it negatively. Millennials on Imgur have some unique attributes. They tend to be incredibly passionate about their interests and hobbies and they are willing to travel great distances and spend on the things that they are passionate about. In other words, they’re the modern-day brand mavens of the products, entertainment and activities that they love. This group of self-describing geek Millennials are also trendsetters, and the world is getting geekier as a result of their passion for once niche, now mainstream “geek” entertainment. (Just think about it…video games, dragons, and sci-fi are now mainstream box office mainstays—not niche geek topics anymore!) In our study with Ypulse, we found that 82% of Millennials who self-identify as “geek” say their interests grow in popularity after they get into them (65% non-geek), and 89% learn about things before the rest of their friends (non-geeks 78%). Jillian Kramer: Looking at this large swath of Millennials who either exhibit “geek” behaviors or self-identify as geeks, it has been made clearer to us that we can’t define the generation in one fell swoop. Young consumers can geek out on their passions one day and engage as a different persona online the next. There is a growing fluidity to identity–what we call the “genreless generation”–that we see Millennials championing, and it’s influencing everything from their music choices to political views to sexual orientation. With that in mind, we see them gravitating towards various online communities where they can discover information, create connections, and dive deeper into their interests. Pursuing passions is a hallmark of Millennials (they were encouraged to do so from adolescence), and we see it manifesting in the geek influence to push what used to be considered niche into the mainstream. YP: What do you see as the most unique differences between Millennials and consumers from previous generations? Laurel Hodge: Millennials are proud of who they are. This group is unashamed about what they believe in and they are authentic to their beliefs. Merged with the dominance and ubiquity of social platforms, and you have a generation that speaks candidly and has the power to disrupt, influence, and engage other audiences with their opinions and beliefs. Jillian Kramer: It’s telling that the majority of Millennials don’t just think being a geek is not a bad thing, they think being a geek is a something to be proud of. This generation is embracing their differences much more than previous generations, considering unique to the be the new cool. As Millennials grow as the most diverse generation to date, we can only expect a more fervent message of empowerment and openness to take hold." https://www.ypulse.com/article/2017/02/22/the-rise-of-the-millennial-geek-insights-from-millennial-20-20-speakers/

Show me how being "stereotyped" about being more likely to make your bed everyday is harmful.

I remember an edict came down for both Dirt Bike and Motocross Action around 1990 to cut that stuff out completely. They went from hosting wet T-shirt contests to censoring drawings of girls in bikini tops in the ads, refusing tobacco ads and disallowing any references to even one beer with dinner.

That's why shows that are aimed at specific industries or professional organizations are much better "gets" than nerdy ones. The local economy sees much more of a boost from people being 1-2 a room and leaving the show to spend money in the community than 5 to a room hanging out in it streaming anime, playing cards or whatever and eating Doritos and Mountain Dew they brought from home.

It ain't all taprooms, square plates and mountain climbing for sure.

Remember, never trust people, only Google.

City dwellers, which are mostly "Active Millenials" don't get as much exposure the nerd demo since the nerds mostly avoid cities for suburbs and smaller towns. Frankly, they're not very visible in general until you visit a con, gaming event or store that caters to them. I'm 8 months from being a Millennial myself and work in the nerd industry so I have first-hand knowledge of this.

Again, when talk turns to Millenials these articles ignore the 50 percent of them that self-identify as the "nerd" demographic. These stories only recognize "Active Millenials." Nerd alcohol consumption is much lower overall.

5 years ago weren't the stories "Millenials are drinking so much wine..." ?

The Chipotle was once a White Castle but you can barely tell.

But not a White Castle then? Because people want a White Castle here or at least one on 5th near the regional office.

I'm getting a sense here that users here feel that their personal identity is somehow being confronted just because they themselves were able to afford nice things on their own while they were/are young. Please understand that people need to be able to separate their own sense of identity from their situation and think about how others in their neighborhood can fit a common narrative without they themselves feeling like they are being accused of the same thing.

^It goes back to the Whole right-Wing narrative of "all rich people did everything on their own using bootstraps, so therefore noone else should complain that they don't have healthcare, can't feed their families, or suffer from poverty"

Even if you and your co-workers are able to buy 200-300K properties without outside assistance, keep in mind that a lot of other people have gotten outside help. For the most part, young people aren't very forthcoming with this information. I am. There is no way I could have started my crappy business and bought my cheap house without family wealth.

How many people that are 27 years old are really able to spend $500k on a new unit without outside help? The trust fund yuppie is the type that's being referred to here. If you're that age and have made that kind of money on you're own please tell me your secret or how many old ladies you ripped off last week.

In the context of "yuppies" they are. If you are from here, you probably grew up someplace like the Far East Side, Groveport, Linden or Reynoldsburg with your dad being a fleet manager, shop foreman or in construction.

Smyjunas and Cranley, sitting in a tree...

In a lot of other cities (Columbus, NYC, LA) most people are from out of town and don't know anyone when they move there.

Columbo loves plot twists!

There is more of a deep-seated disdain for Yuppies in Cincinnati by West Siders, people from Clermont County and out-of-towners for Cincinnati yuppies as compared to say, Columbus ones since they are much more likely to be benefactors of nepotism rather than being hired on merit.

Sounds like you got the look Just like the Roxette song

The rest of the state doesn't give a crap that he went to St. X whereas in Cincinnati that's important.

Of course. But they did it to themselves in that case ?

^You know, they were talking about him playing old folks homes and I can tell you from playing at those that it's pretty surreal having people passing out while you're playing. A bunch of friends and I were playing at this place called Adult Daily Living in Portsmouth and one guy was sitting in a folding chair, passed out face first and smacked his head on the tile floor. The workers picked him up, said "Oh Dave" or whatever his name was and took him to bed.

This is happening a lot in Northern Kentucky and is a real problem. Especially when '70s apartments come down and get replaced with expensive new developments right next to an empty lot!