Ronnie

You 2 play nice or you will be put in a corner...with boxing gloves...and a bell...and ColDayMan will referee! :-D

Sweet!

Last year, Super Bowl ads hit 2.6 mil a piece. It should go up to 2.7 this year. Here are previous years Super Bowl promotional costs... The following information is from Media Post Research. 20 Years of Superbowls Yielded 1400 Commercials and 1.72 Billion Ad Dollars According to TNS Media Intelligence, advertising during the Super Bowl game has accounted for 682 minutes, over 11 full hours, of commercial time throughout the past 20 years (1987-2006). Those 11 hours represent 221 different advertisers, more than 1,400 commercial announcements and translate into $1.72 billion of network advertising sales. The top five Super Bowl advertisers of the past 20 years have spent $613.4 million on advertising during the game, accounting for 35 percent of total advertising dollars spent in the game. The FedEx Corporation, as the fifth top advertiser through 2005, was replaced in this year's report (covering 1987-2006) by Walt Disney. This is especially interesting as FedEx Corporation has advertised with the Super Bowl for 19 years, while Walt Disney has only advertised with the Super Bowl for the past seven years. Top 5 Super Bowl Advertisers (1987-2006) Rank Advertiser # of Years With Ads In Game Ad Spend ($ millions) 1 Anheuser Busch 20 $ 250.8 2 Pepsico 20 $ 190.0 3 General Motors 15 $ 65.7 4 Time Warner 11 $ 63.4 5 Walt Disney 7 $ 43.5 Top 5 Total $ 613.4 Source: TNS Media Intelligence, January 2007 Each year, about 62 percent of the network TV ad money invested in the game comes from incumbent marketers who ran commercials the previous year. Jon Swallen, senior vice president of Research at TNS Media Intelligence, said "While that's a very high retention rate, it's actually lower than the comparable rate for two other showcase TV events. Over the past 10 years, the average dollar retention rate has been 78 percent for the Academy Awards and 67 percent for the World Series," said. The cost of an advertisement in the Super Bowl has more than quadrupled in the past 20 years, reaching $2.5 million in 2006 for a 30-second unit. For the 2007 game, CBS is reportedly fetching over $2.6 million for each 30-second spot. Superbowl Advertising Rates (1987-2006) Year Cost :30 Unit ($000) Total Ad Revenue ($ millions) 1987 $ 600 $ 31.5 1992 850 48.2 1997 1200 72.2 2001 2,100 136.4 2002 2,200 134.2 2003 2,150 124.7 2004 2,302 147.3 2005 2,400 159.2 2006 2,500 162.5 Source: TNS Media Intelligence, January 2007 Ad sales in the pre- and post-game coverage, plus ad sales by the network's local affiliate stations, are important components when considering the Super Bowl as an ad revenue-generating machine. For every dollar spent on network in-game ads, these ancillary sources contribute as much as an extra 74 cents. Ancillary Ad Spend Around The Super Bowl 1996 2001 2006 Network In-Game $ 69.4 $ 136.4 $ 162.5 Network Pre/Post Game $ 22.7 $ 29.5 $ 78.1 Local TV (Top 75 markets) $ 21.3 $ 28.9 $ 42.2 Totals $ 113.41 $ 194.8 $ 233.8 "Lift" from ancillary sources +63% +43% +74% Source: TNS Media Intelligence The popular perception is that beer, soft drinks and autos are the most frequently advertised on the Super Bowl categories, given their annual presence in the game. However, the perennial leader is promotional advertising from the network itself. In a typical Super Bowl, one-fourth of all commercial time is a plug by the network for its own programming. The value of that air time in 2006 alone exceeded $52 million. Network Promotions In The Super Bowl Time (mm:ss) % of All Ad Time Value ($ millions) 2001 5:55 19.1% $ 24.9 2002 6:55 22.6% $ 30.4 2003 10:55 31.0% $ 46.9 2004 9:10 26.1% $ 42.2 2005 9:45 26.2% $ 46.8 2006 10:25 22.0% $ 52.1 Source: TNS Media Intelligence, January 2007

in Dayton, we have to put up with this junk.... http://esrati.com/ Ugh!

Thomas, I made this point on another thread. It is 5-10 times more costly to replace Brent Spence and upgrade I-75 than to build a light transit system. I believe it was you that snickered about it ;-) Maximillian, I could not tell you how much I hate semi trucks. But the bottom line is that the belt is WAY too big to detour the thru trucks. You are talking adding 45 min-1 hour drive to EACH truck that would take the detour. That is a lot more gas and a lot more delays for product that you, me and everyone here counts on being stocked up at our grocers and food marts and gas stations....even if they aren't local, when do you not shop somewhere south of Cinci when you are taking a trip, vacation and what not? Goods need to be delivered in a timely manner. I would not be against an independent freeway system for transport though, but that would just be ridiculously expensive and land consuming. The best option is to use rail over great distances for transport or maybe limit day travel? I see no reason why road transport could not be a night only business?

^---I agree. Mass transit operates with a bottom line like anybody else. They are not here to provide a free public service.

I can't believe Favre did such a bad job. 3 interceptions? Wow! And he usually excells in cold weather! Oh well. Patriots are gonna smash New York pretty bad.

Wonder if he was air boxing while exercising?

^---Agreed. I am against residential billboarding. This would help keep areas more attractive.

David, are you and I the only ones up this late? ;-)

More billboards may be popping up Dayton commissioners may offer incentives for companies to remove billboards near homes. By Joanne Huist Smith Staff Writer Monday, January 21, 2008 DAYTON — Proposed changes to Dayton's zoning code regulating billboards means more could be going up in business parks, industrial/commercial areas and around the city's wellhead operation... http://www.daytondailynews.com/n/content/oh/story/news/local/2008/01/20/ddn012108billboards.html

My guess is the cougar would be in Sycamore State Park or Englewood Reserve. Anyone else have a guess?

Bump... Bobcats, even cougars, could be on prowl in Ohio woods, naturalists say By Steve Bennish Staff Writer Monday, January 21, 2008 TIPP CITY — Memories of running his coon dogs through Miami Valley fields and forest fill George Bell with longing. A lifelong hunter and close observer of the outdoors, Bell, 74, can't get out as much because of health problems. But when it comes to wildlife, he speaks with uncommon authority. His experience dates to the 1940s, before deer returned to Ohio. He worked as a farmhand and hunted every chance he got. Confirmation by authorities in December that a bobcat is roaming Germantown MetroPark didn't surprise Bell. He's among those who have said for many years that they've seen bobcats in places they aren't supposed to exist. What's more, Bell believes, as do others, that another great cat of Ohio history is hiding out in the woods and perhaps never left the state: the eastern cougar, or mountain lion, a beast of more than 100 pounds that can easily take down deer or other large mammals. Bell said he knows hunters who have seen cougars in Miami County. MORE: http://www.daytondailynews.com/n/content/oh/story/news/local/2008/01/20/ddn012108bobcat.html

^---Agreed. I honestly can't stand anything colder than about 45. Psychological or not, I just hate wearing multiple layers of clothes and coats or jackets. I'm a shorts and light shirt guy that likes to hit the pool or beach everyday. I like to feel the warmth and air on my body. On a side note, my sinuses react VERY badly with cold weather. I have had a consistent light nosebleed for 4 days straight now. Happens every year about this time which is in conjunction with year round allergies. It really sucks! lol But I'm not trying to debate what is better or not. Some people like the cold and snow, some people do not. But I do think hot summer climate/cold winter climate states just use more energy simply because you need to pull double duty out of your central air units. That's all. It's not a big deal to me, because I'm outside most of the time anyway....even if I do despise the cold air.

Huh? What does lower utility costs have to do with consumers across the country? Energy gluttons here in Ohio will water their freakin lawns when it rains 3 times per week. 55% of homeowners in Phoenix don't even have grass in their yards. they use decorative gravel. LOL. People here will even keep their AC on in 75 degree weather. Ohio is a KNOWN high energy consuming state. It is ranked 23rd per capita and Arizona is ranked 47th per capita. Here are the current rankings. Sorry if people think the desert causes high energy consumption, but that is false. heck, look at Alaska! ENERGY CONSUMPTION PER CAPITA State Million Btu Rank United States 339 (X) Alabama 447 8 Alaska 1,175 1 Arizona 246 47 Arkansas 416 11 California 229 48 Colorado 297 36 Connecticut 255 41 Delaware 383 18 District of Columbia 329 (X) Florida 252 43 Georgia 343 25 Hawaii 248 45 Idaho 341 26 Illinois 310 34 Indiana 470 6 Iowa 400 15 Kansas 410 13 Kentucky 456 7 Louisiana 822 3 Maine 366 20 Maryland 281 40 Massachusetts 248 46 Michigan 313 33 Minnesota 355 21 Mississippi 411 12 Missouri 322 29 Montana 410 14 Nebraska 372 19 Nevada 292 39 New Hampshire 254 42 New Jersey 298 35 New Mexico 353 22 New York 220 49 North Carolina 314 32 North Dakota 624 4 Ohio 349 23 Oklahoma 425 10 Oregon 295 38 Pennsylvania 321 30 Rhode Island 212 50 South Carolina 389 16 South Dakota 345 24 Tennessee 388 17 Texas 560 5 Utah 296 37 Vermont 252 44 Virginia 329 28 Washington 316 31 West Virginia 433 9 Wisconsin 335 27 Wyoming 919 2 Symbol X Not applicable. Source: U.S. Energy Information Administration, "State Energy Consumption, Price, and Expenditure Estimates" <http://www.eia.doe.gov/emeu/states/_seds.html>; accessed 9 January 2007.

^---Had to contact my parents on that one. I lived in Phoenix with my parents for a couple of years when I was a teenager. They did confirm that they pay more for heating and cooling here than they did in Phoenix overall for a house of similar size.

Who says I would use AC, but seriously, when would you not us AC in Ohio during the summer? And then you HAVE to use heat in the winter. You can get away with very little heat in those states cutting down your yearly costs ;-)

^--- LOL, oh not at all!

^--- :lol: :lol: :lol: :lol:

As for me, my hearts set on Phoenix. This cold weather makes my body hurt and my energy bill go way up. I love the heat. Every year my vacations are in the gulf or southwestern states. I can't get enough of it. Going further north? Screw that! :-D

^---Compared to NYC, it probably is cornfields or soybeans...LOL :lol:

Sorry that you didn't like the movie. But this is the thing that kills me. I'm sure a lot of people that pick this movie apart probably like movies like the Matrix or Star Wars. So the force or a computer simulation of life is ok, but someone surviving a helicopter wreck is ridiculous? The fact is I have seen video of BRUTAL helicopter crashes where the pilots just walk right out. They are not a jet hitting the ground at 400 mph or more. That helicopter probably hit the ground about 30-40 mph. That is VERY survivable. As for the building, I can climb 15 stories downtown in 4 minutes. I do it all the time for exercise. I think 30 minutes is very plausible (I'm pretty sure she was on floor 39, where did you get 57 stories? Did I miss the floor number?). But anyway, enjoy the movie for what it is, a science fiction monster movie. Not a documentary. ;-)

^--- Imagine if the sequel involves the filming of a second monster ;-)

Green bay fans, get ready for a cold one tonight! But it won't be the coldest. believe it or not, 2 of the 3 coldest NFL games on record belong to Ohio! Another Ohio recognition! Cold football games! ;-) NFC Championship: Cold, but not that cold Staff and Wire Reports Sunday, January 20, 2008 In Green Bay today, a high temperature of 3 degrees is forecast. With the NFC Championship Game between the Packers and Giants being played at night, sub-zero readings are expected at Lambeau Field. Bone-chilling as that sounds, a lack of wind might keep it from cracking the top three chilliest NFL games of all-time: Jan. 10, 1982 AFC Championship Game, Cincinnati's Riverfront Stadium Game-time temperature: minus 9 Wind chill: minus 59 Result: Bengals 27, Chargers 7 Dec. 31, 1967 NFL title game, Lambeau Field, Green Bay Game-time temperature: minus 13 Wind chill: minus 48 Result: Packers 21, Cowboys 17, on Bart Starr's famous sneak. Jan. 4, 1981 AFC playoff game, Cleveland Stadium Game-time temperature: 4 Wind chill: minus 37 Result: Raiders 14, Browns 12, the so-called "Red Right 88" game, in which Browns quarterback Brian Sipe was intercepted in the end zone by Mike Davis with less than a minute remaining. More below: http://www.daytondailynews.com/s/content/oh/story/sports/pro/2008/01/19/ddn012008sportsdata.html

Oh, I've been hooked! :lol: Matt Reeve's is talking about the sequel and stated that there's a possibility that more than 1 camera may have viewed the monster attack on New York. That's an interesting premise...the sequel is the same attack, but from a different group of people's perspective? I wonder if that will work...sounds interesting.