From wcpn http://www.wcpn.org/mc/vault/radio_features/0201design.html
Cleveland Design District Has Momentum
February 1, 2007 on 90.3
The Greater Cleveland Partnership, the Downtown Alliance and local real estate executives are meeting tomorrow to work out a strategic plan for what they hope will be the next big thing for Cleveland. Leaders behind a proposal to build a Design District in downtown say they are stunned by its momentum. ideastream's Mark Urycki has the story.
Venture capitalist Bill Grimberg remembers the last time city leaders suddenly realized a special talent existed in the area. It was medicine and biotechnology. Grimberg told a conference at Cleveland State University that that discussion was in 1988.
Bill Grimberg: Well, I submit to you, déjà vu all over again, we have the same opportunity here.
The opportunity revolves around consumer product design - the artistic side of manufacturing that has long been taken for granted in Northeast Ohio. Two men came up with an idea to exploit the talent that is already here. One is Cleveland State's Vice President of Economic Development, Ned Hill.
Ned Hill: This talent is the tip of the spear that is going to support tens of thousands of jobs in this region, and its really not only going to be that entire supply chain that is a jobs generator, but more importantly, it's going to be generating income and wealth which is sustainable.
Hill and professor Daniel Cuffaro of the Cleveland Institute of Art came up with the idea. Cuffaro says Northeast Ohio has the assets to make it work - the history of the first Industrial design program, started at the CIA by Viktor Shreckengost. The talent and the expertise are all here - half of all the Industrial Design programs are within 300 miles, plus there all the product manufactures like Moen and Hoover and Step 2.
Daniel Cuffaro: Consumers are paying for better design. And companies are beginning to respond, not only manufacturers but retailers, are beginning to see the value of design and investing in it.
Just ask Northeast Ohio's Royal Appliance. They chose celebrity designer Karim Rashid to create their unusual hand vac the Dirt Devil Kone.
Cuffarro and Hill say they want to make Cleveland the capital of consumer product development in the U.S.; they say, "the Milan of the Midwest." They started with goals related mostly to education but the one getting the most attention is to establish a design district around Euclid ave in downtown Cleveland. There are already design firms in that area so it makes sense to the city's economic development director, Brian Reilly.
Brian Reilly: I think what it shows is you grow what you got. Who would have known that we are a center of excellence for American consumer product design? Well we are. In the district alone there are 100 companies, 1,400 employees. Let's find ways to build on that.
The design district would be a cluster of companies that wholesalers or even retail customers could visit to see the latest ideas. Professor Hill says eight American cities have such districts but few are at street level for walk-in customers and no one focuses on consumer products. Cuffaro says it gives local companies an advantage.
Daniel Cuffaro: Rather than a buyer flying into town, driving to an off-ramp in an anonymous suburb, they'll have a 15-minute drive to downtown Cleveland where they can one-stop shop for next year's product line.
At the podium is Edward "Ned" Hill, Ph.D., Vice President for Economic Development, Cleveland State University. Panelists include: Ron Swinton, design student at The Cleveland Institute of Art; Daniel Cuffaro, Chair, Department of Industrial Design, The Cleveland Institute of Art; William Grimberg, Managing Partner, Consumer Innovation Partners; Laura Marshall, Director, Business Initiatives, ASM International; Brian A. Reilly, Director, Economic Development, City of Cleveland.
That's why the CEO of Saeco USA, the Italian maker of espresso and coffee machines, says there in. John McCann says their American headquarters will remain in Glenwillow, near Solon, but Saeco needs a showroom for the many clients who fly in from other states and countries.
John McCann: They'll see me, they might go down to Hoover, they'll go to Royal. Then they go across town because Calphalon is still in Toledo and All-Clad, a great company, is right outside of Pittsburgh and the president of All-Clad and myself are pretty good friends and we try to share those synergies. Well, this is an opportunity for me to say 'Why don't you put your showroom next to mine?' We can do some joint synergies that way too so, it's pretty exciting.
McCann says a downtown location with other design firms is not only good for their clients, it allows them to test market to walk-in customers or to teach classes on making cappuccino, or even to repair their coffee machines. Saeco doesn't have a location yet but one organization has already moved in. ASM International is a professional and technical organization, once called the American Society of Metals. It's headquartered in a geodesic dome in Russel Township. But they wanted a location downtown so they could be a centralized resource for designers to learn about the latest materials. Laura Marshall of ASM says they already held one national conference at their new office - which happens to be upstairs from WCPN in the Idea Center at Playhouse Square.
Laura Marshall: We bring a way to get the materials people to participate in the showroom concept, to participate in the design district. And then the educational outreach which allows designers to come to this region to learn about materials as well as the other services that Dan and Ned are talking about.
Education is part of the idea. Hill and Cuffaro want engineering people from Case and Tri-C involved, they want the University of Akron's polymer connected involved, and they want Kent State's urban designers and fashion designers tied in.
The CIA's Dan Cufarro said they trotted out the idea to companies talking about improving sales but instead, the business people immediately seized on the creative advantages. No one involved talks very long without using the word "synergy." Once the strategic plan for the design district is finalized , it'll be up to the design firms and real estate market to it a make it a reality. The CIA's Dan Cufarro believes it's getting grass root support.
Daniel Cuffaro: There was a design-related biz located in the district was considering moving, there was a commercial real estate broker who said 'Hold on. You might not want to do that yet.'
Some of Cuffaros's students at the Cleveland Institute of Art, two brothers just won a national design award from the American House-wares Association. They are now considering staying in Cleveland to set up shop in the district.
Resources
The District of Design, Cleveland