I believe the free food on Public Square is done by these folks:

 

http://www.clevelandfoodnotbombs.org/home.shtml

Maybe we ought to send them a collective letter??

OH, this is easy. Just give Rotten Raddish or Joshua Soybottom a call!

I get frustrated by these sorts of things, but then I think about it some more, and I realize that I am probably expecting too much of institutions and systems. They have an impact on culture, obviously, but "we the people" really are the ones who set agendas and create our society and community.

 

My second frustration is the fact that I can't figure out how I can go from passively adding my 2 cents on the Internet to actually doing something. In my head, I see massive neighborhood makeovers all over Cleveland and the inner-ring. When I was walking around Manhattan again, specifically the East Village, for some reason I kept thinking: Wow, this reminds me of Cleveland in spirit. I just think that in many, many neighborhoods in our city, the true "neighborhood" can still work where you have all the things you need within walking distance an it is vibrant and UPLIFTED not destitute. My personal challenge on all of these things is figuring out how to take my extremely limited resources and big ideas and doing something.

 

I'd recommend picking a neighborhood you like, either purchase a home or building in that neighborhood and get to work. If you don't have the money to purchase, find out what that money will be, and go about setting up a savings plan to build up capitol. Or, if that isn't an option, get together with some other people who share your interests, and pool your money. Maybe you can talk to a landlord about renting to own, or something like that.

 

Once you've taken that step, now you need to add value to where you are. In some places that's just a matter of keeping a lawn mowed, in other places it takes much more.

 

And finally, spread the word. Clevelanders want to beat themselves up because their sports team didn't win, or there's nothing to do, or this place isn't like NY, or it's cold, or whatever it is sticking in their paw's. Don't have any of it. Tell them their wrong and tell them why. If they still want to whine, you don't have the time.

I get frustrated by these sorts of things, but then I think about it some more, and I realize that I am probably expecting too much of institutions and systems. They have an impact on culture, obviously, but "we the people" really are the ones who set agendas and create our society and community.

 

 

 

My second frustration is the fact that I can't figure out how I can go from passively adding my 2 cents on the Internet to actually doing something. In my head, I see massive neighborhood makeovers all over Cleveland and the inner-ring. When I was walking around Manhattan again, specifically the East Village, for some reason I kept thinking: Wow, this reminds me of Cleveland in spirit. I just think that in many, many neighborhoods in our city, the true "neighborhood" can still work where you have all the things you need within walking distance an it is vibrant and UPLIFTED not destitute. My personal challenge on all of these things is figuring out how to take my extremely limited resources and big ideas and doing something.

 

I'd recommend picking a neighborhood you like, either purchase a home or building in that neighborhood and get to work. If you don't have the money to purchase, find out what that money will be, and go about setting up a savings plan to build up capitol. Or, if that isn't an option, get together with some other people who share your interests, and pool your money. Maybe you can talk to a landlord about renting to own, or something like that.

 

Once you've taken that step, now you need to add value to where you are. In some places that's just a matter of keeping a lawn mowed, in other places it takes much more.

 

And finally, spread the word. Clevelanders want to beat themselves up because their sports team didn't win, or there's nothing to do, or this place isn't like NY, or it's cold, or whatever it is sticking in their paw's. Don't have any of it. Tell them their wrong and tell them why. If they still want to whine, you don't have the time.

 

Thats what I plan on doing once I get out of Ohio State. I want to start with buying one duplex (side by side two family) upgrading it renting it out and move on. I was looking on line and there are apartment buildings and multi family and single family homes that are way cheaper than 200K (I'm talking 5G's) but with the money you'll save you could buy other homes and buildings and fix them up, which may get others to do the same and before you know it you have a revitalized community. At least thats something like how I hope it goes, but who knows? What do others think about this?

hell, if thats what u wanna do, quit school and get to it. save your money. you dont need a degree. just a good head on your shoulders. you could probably even use your overage check towards a down payment to get started. although you may not need it, there still are zero down programs out there, especially for first time buyers...you'll just pay a higher interest rate...though you can always refi later to get a good rate.

I get frustrated by these sorts of things, but then I think about it some more, and I realize that I am probably expecting too much of institutions and systems. They have an impact on culture, obviously, but "we the people" really are the ones who set agendas and create our society and community.

 

 

 

My second frustration is the fact that I can't figure out how I can go from passively adding my 2 cents on the Internet to actually doing something. In my head, I see massive neighborhood makeovers all over Cleveland and the inner-ring. When I was walking around Manhattan again, specifically the East Village, for some reason I kept thinking: Wow, this reminds me of Cleveland in spirit. I just think that in many, many neighborhoods in our city, the true "neighborhood" can still work where you have all the things you need within walking distance an it is vibrant and UPLIFTED not destitute. My personal challenge on all of these things is figuring out how to take my extremely limited resources and big ideas and doing something.

 

I'd recommend picking a neighborhood you like, either purchase a home or building in that neighborhood and get to work. If you don't have the money to purchase, find out what that money will be, and go about setting up a savings plan to build up capitol. Or, if that isn't an option, get together with some other people who share your interests, and pool your money. Maybe you can talk to a landlord about renting to own, or something like that.

 

Once you've taken that step, now you need to add value to where you are. In some places that's just a matter of keeping a lawn mowed, in other places it takes much more.

 

And finally, spread the word. Clevelanders want to beat themselves up because their sports team didn't win, or there's nothing to do, or this place isn't like NY, or it's cold, or whatever it is sticking in their paw's. Don't have any of it. Tell them their wrong and tell them why. If they still want to whine, you don't have the time.

 

Thats what I plan on doing once I get out of Ohio State. I want to start with buying one duplex (side by side two family) upgrading it renting it out and move on. I was looking on line and there are apartment buildings and multi family and single family homes that are way cheaper than 200K (I'm talking 5G's) but with the money you'll save you could buy other homes and buildings and fix them up, which may get others to do the same and before you know it you have a revitalized community. At least thats something like how I hope it goes, but who knows? What do others think about this?

 

House flipping is soooooooooooooo hard in Ohio.

i dont think he's talking about flippin. though youre right, it is hard in ohio, though a good product at a good price will sell. you just need to keep a tight grasp on your budget.

Yeah I was talking more along the lines of owning the multi family buildings (at least for a while) and using rent from these buildings and other resources to buy more homes and do the same. With each buy try and make sure I get quality tenants and keep each building up. I will be in the construction industry and want to eventually build townhomes and condos in various neighborhoods, particularly around UC and Southern Glenville. So in conjunction with renovating older homes and building new ones my plan will help add to the ongoing rehabilitation of these areas.

hell, if thats what u wanna do, quit school and get to it. save your money. you dont need a degree. just a good head on your shoulders. you could probably even use your overage check towards a down payment to get started. although you may not need it, there still are zero down programs out there, especially for first time buyers...you'll just pay a higher interest rate...though you can always refi later to get a good rate.

 

I want my degree, so I'll wait, but you're probably right about me not needing a degree. I'll be a construction manager so I think that will only help if I do choose to get into this.

i applaud your ambition...it also helps if you have at least one partner to take the load off and lessen the risk. Myself and my business partner are currently in the process of buying two properties. one, a 4 unit apartment building, another a 3 unit. while using none of our own money. It can be complicating. I got into it six years ago doing it by myself and it is hard. I sold the last two properties I had nearly two years ago partly because it was too much for myself plus i had to relocate for my job. now that i have a partner that i can trust it is so much easier this time. so it would help to identify now people you would want to involve and what they bring to the table.

Thanks for the tips. I'll definitely remember that. What neighborhoods do you plan on investing in (If in Cleveland) and what did you look for (interms of building quality and neighborhood) before you actually bought those properties?

hell, if thats what u wanna do, quit school and get to it. save your money. you dont need a degree. just a good head on your shoulders. you could probably even use your overage check towards a down payment to get started. although you may not need it, there still are zero down programs out there, especially for first time buyers...you'll just pay a higher interest rate...though you can always refi later to get a good rate.

 

I want my degree, so I'll wait, but you're probably right about me not needing a degree. I'll be a construction manager so I think that will only help if I do choose to get into this.

 

You don't need a degree, you need a good contractor!  I've done four homes, I have no formal architectural training, but I can write/explain my vision and work with a contractor to make it happen.

hell, if thats what u wanna do, quit school and get to it. save your money. you dont need a degree. just a good head on your shoulders. you could probably even use your overage check towards a down payment to get started. although you may not need it, there still are zero down programs out there, especially for first time buyers...you'll just pay a higher interest rate...though you can always refi later to get a good rate.

 

I want my degree, so I'll wait, but you're probably right about me not needing a degree. I'll be a construction manager so I think that will only help if I do choose to get into this.

 

You don't need a degree, you need a good contractor!  I've done four homes, I have no formal architectural training, but I can write/explain my vision and work with a contractor to make it happen.

 

You're right, but I'm working to become that good contractor/contractor manager! Plus I only have one more year.

Looks like there is going to be a new branding launch coming up soon for business and tourism.

 

Greater Cleveland Marketing Alliance

Brand Launch Q&A

 

What is the Greater Cleveland Marketing Alliance and what does it do?

The Greater Cleveland Marketing Alliance (GCMA) is made up of the Greater Cleveland

Partnership, Team NEO and the Convention & Visitors Bureau of Greater Cleveland.

Over the past 18 months we’ve worked with hundreds of volunteers across the region to

develop a brand to promote our region for business and tourist attraction. We’ve also

focused on an in-region campaign to help residents understand all the good our area

has to offer. We’re going to launch the brand on April 26.

 

What are we launching on April 26?

The GCMA is launching a first-ever regional brand and marketing program to benefit the

region’s overall business attraction and tourism strategies. Northeast Ohio is a powerful,

dynamic region with more to offer than many people imagine. The umbrella brand we’ll

be introducing captures the full scope of what our region has to offer for business, travel

and tourism and to residents themselves. We’ll be communicating a common look, feel

and messages. In addition, we’ll make marketing tools available for other organizations

around the region that market for business and tourist attraction.

 

Is the launch event open to the public?

No, but you’ll have access to the brand before noon that day. The launch day events will

include an early morning meeting with the many volunteers that have helped create the

new brand and those who have supported GCMA in other ways and a press briefing

later in the day. Around 11:30 a.m. on April 26 the new Web site will go live. There will

be a link to the site on the Greater Cleveland Partnership’s Web site

(www.gcpartnership.com) and, hopefully, you’ll see the url in media coverage later that

day and the next.

 

Who is the campaign aimed at?

The marketing message is aimed primarily at people outside of our region who make or

influence business and travel decisions. It is a way to bring Northeast Ohio to the top of

their thinking.

 

The brand is also aimed at ourselves. As some people have said, it’s time we got the

chip off our shoulder. Everyone who lives here should be proud to be a resident of

Northeast Ohio and we want them to say that when they talk to people who come here

for business, tourism or who think about relocating here.

 

Will I be seeing or hearing ads in the local media?

Most of the advertising will be targeted to out-of-towners, those we’re trying to attract to

the region. They will see ads in magazines, newspapers and on the radio. We’ll also be

doing direct mail campaigns to target businesses.

 

So while resident won’t see a lot of ads, we are fortunate to have media partners helping

to spread the word. Radio stations are airing our public service announcements and

The Plain Dealer is running similar print ads. We’ll be approaching other media outlets

in the near future.

 

Who participated in creating the brand?

Over 200 volunteers from across the region participated on the advisory committees that

helped create the brand. The largest is the Council of Regional Marketers made up of

people who have marketing responsibilities for organizations and institutions around

Northeast Ohio. More than 120 people have given their time, ideas and feedback

through this committee over the past year.

 

Other advisory committees focused on media relations, in-region marketing and young

professional retention and attraction. We also were delighted to get input from an

already existing group: the Executive Marketing Forum. This group is made up of the

highest ranking marketers at many of the region's larger corporations and institutions.

They served as our marketing best practice sounding board.

 

There were many more people that helped out. For instance, for the past year we've

conducted listening tours around the region to learn more about Northeast Ohio's assets

and amenities. We're grateful for the dozens of people who hosted us and shared their

knowledge with us.

 

Why do this campaign now?

It simply is time. We’ve been out of this business for over eight years. Remember the

New Cleveland Campaign and Cleveland Today. No past effort, however, has been as

well-coordinated or had the scope and regional scale as the effort were launching April

26.

 

Who is paying for this campaign?

The campaign is fully financed with private money. Area corporations have contributed

most of the money, while a significant amount will come from the Ohio Business

Development Coalition (OBDC). The OBDC is a nonprofit that promotes Ohio for

business attraction (see www.ohiomeansbusiness.com to learn more).

 

Where can I learn more about GCMA?

Please visit www.gcpartnership.com and click on the About Cleveland tab.

http://www.teamneo.org/docs/NEO%20Horizons%20Moving%20Forward%20vWeb.ppt#256,1,State of the Region: A New Growth Curve

 

 

Here's a link to a power point presention from the group that's doing the new regional promotion. Its nothing new, but pretty much sums up what we here know.

Three hours 'til we see if they can beat "Flee to the Cleve". Tick tock, tick tock. :-)

From cleveland.com:

 

Cleveland+ chosen as 'brand' for region

Advertising will tout tourism, business pluses

Thursday, April 26, 2007

Sarah Hollander

Plain Dealer Reporter

Finding a catchy brand name for a 16-county area was no small task.

 

Greater Cleveland and Metro Cleveland seemed too small in scope. The North Coast didn't resonate with out-of-towners. And Northeast Ohio was too big and fuzzy for the geographically challenged.

 

More at cleveland.com http://www.cleveland.com

^ Okay, I guess we don't have to wait 3 hours.

The video on their website was pretty decent. I liked the different shots of the Cleveland+ area. I'm not so sure the music was very inspirational though.

 

I haven't read this whole thread but have these sort of marketing campaigns worked much in the past?

hmm the cheese factor gets a little bit high in there, but i think its a pretty good video. 

 

however ClevelandPlus is different than Cleveland+ and im not sure i like that so much.  I mean i see that they're using some edgy shorthand by adding the "+" at the end of it but it sounds awkward. 

I got back about an hour ago from NASA, and fortunately the clouds broke long enough for me to get some aerial photos. We landed just before the thunderstorm hit. Unfortunately, we passed downtown twice on the left side of the Continental 737. And I sat on the right side of the plane... sigh. However, the woman who sat next to me was very pretty and conversational!

 

I'll post the pictures in a later message, hopefully today. My column ran in several of today's Sun papers....

_____________________

 

Sun Newspaper

April 26, 2007

 

New campaign to market a dynamic city

Write of Way

Ken Prendergast

 

A new marketing campaign will be launched today to draw people to a city where businesses specializing in finance, insurance, filmmaking, graphic and product design, information technology, biotechnology, health care, machinery, renewable energy and other sectors are growing by leaps and bounds.

 

That city has so many job openings in those fields that they can’t be filled by people from that city alone.

 

What city, you ask? It’s — Cleveland, of course.

 

If you scoff, then you just proved why the campaign by the Greater Cleveland Marketing Alliance is needed. It’s aimed not only to draw people to Cleveland, but to remind ourselves of the many wonderful assets we possess and take for granted.

 

After 11:30 a.m. today, an Internet link to the campaign will go live on the Web site of the Greater Cleveland Marketing Alliance. There will be a link to the Web site at www.gcpartnership.com.

 

“Over the past 18 months, we’ve worked with hundreds of volunteers across the region to develop a brand to promote our region for business and tourist attraction,” said GCMA officials in a written statement. “The brand is also aimed at ourselves. As some people have said, it’s time we got the chip off our shoulder.”

 

Development organizations BioEnterprise and NorTech say about 5,000 health care and information technology jobs are unfilled in Greater Cleveland. EmployOn found 8,105 total job openings, but don’t include roughly 1,300 openings posted on individual company Web sites.

 

By that accounting, there are nearly 10,000 available jobs in Greater Cleveland. Web-based job posting site Monster.com says Cleveland is fourth in the nation in the annual growth of online job postings. Sounds pretty dynamic to me.

 

Some local firms say the biggest challenge to their continued growth is finding trained candidates. NorTech is striving to address that with a job matchmaking Web site, mwww.neotechjobs.com, it launched April 15.

 

Sources of that growth include OneCleveland, an extension of an advanced Internet provider network developed for Case Western Reserve University. Another is a high-capacity, transcontinental fiber optic cable running below Euclid Avenue, which has caused technology firms to relocate to the new Idea Center at Playhouse Square.

 

Oh, and did you know Playhouse Square is one of the nation’s largest theater districts? Or that the Cleveland International Film Festival has grown to become one of the largest film festivals in the country, drawing more than 200 films and nearly 60,000 visitors from 50 nations?

 

And who would have known Cleveland is a growing filmmaking city? The New York Times does, after it published an article about it Sept. 10, 2006. Filmmakers are relocating here from New York City and Los Angeles, and new developments like the $20 million Hyacinth Lofts live-work campus on East 63rd Street.

 

Cleveland’s prowess in the arts shouldn’t be a surprise, not with the well-earned reputations of the Cleveland Museum of Art, Cleveland Orchestra, Cleveland Institute of Art, Cleveland Institute of Music, Lakewood’s Virginia Marti College, Beck Center, Playhouse Square, Cleveland Playhouse and, of course, the Rock & Roll Hall of Fame and Museum.

 

Growing in stature is the three-theater Gordon Square Arts District at West 65th Street and Detroit Avenue. These and other efforts will be buoyed by a countywide arts tax which voters passed in November.

 

Perhaps you don’t see yourself in a technology, medical or arts career. There’s jobs in other fields, too.

 

The Regional Economics Application Laboratory and Environmental Law and Policy Center estimates Ohio could secure 26,000 jobs in developing renewable energy and alternative fuels. NASA Glenn Research Center’s focus on high-efficiency power systems is creating spin-off jobs in the private sector here. It’s the only NASA research facility in the northern half of the U.S.

 

Machinist jobs are in high demand, and financial/insurance companies like Progressive Insurance and Quicken Loans can’t seem to hire people fast enough. Local developer Nathan Zaremba says 100 people start new jobs every Monday at the Cleveland Clinic. University Hospitals is in the midst of a $1 billion expansion just at its University Circle campus. Nothing creates a cool city like a hot job market.

 

Networking helps, like getting a job coach. Other networking resources for young people include the Cleveland 20/30 Club. Or check out www.UrbanOhio.com where you can also learn about the next hot urban neighborhood or facts like downtown Cleveland having the fastest growing downtown population of any major city in the Midwest.

 

There’s reason for Clevelanders to be proud and hopeful. While we may hear of more local factories closing or other bad news, it’s part of the challenging and sometimes painful transition this region is going through.

 

“Northeast Ohio is a powerful, dynamic region with more to offer than many people imagine,” said officials at the Greater Cleveland Marketing Alliance. “Everyone who lives here should be proud to be a resident of Northeast Ohio and we want them to say that when they talk to people who come here for business, tourism or who think about relocating here.”

 

Here’s hoping they’re successful at spreading the word.

 

###

This campaign doesn't do anything for me.

Regional branding effort ready to roll

By JOHN BOOTH

8:31 am, April 26, 2007

 

 

 

Will Cleveland+ equal regional success?

 

At a news conference scheduled for this morning at NASA Glenn Research Center, the Greater Cleveland Marketing Alliance will unveil its Cleveland+ (read as “Cleveland Plus”) regional branding campaign that aims to unify the tourism and economic development efforts of Northeast Ohio.

 

The centerpiece logo of the campaign features Cleveland+ in large print above the line “Akron + Canton + Youngstown” in smaller type. The city names are in red, the plus signs in gold....

 

 

 

 

http://www.crainscleveland.com/apps/pbcs.dll/article?AID=/20070426/FREE/70426001/1010&Profile=1010

 

Great article KJP

The font that they use for "Cleveland+" is pretty stale and very Cleveland Magazine-ish.

Yes KJP nice article.  You pulled together alot of things that the average person there probably doesnt realize, and even plugged the site!

I certainly hope that this campaign starts a higher-visibility discussion of the assets that Northeast Ohio has at its disposal. Articles like KJP's are a much needed addition to a local media that tends to be dour and sometimes even sensationalistic and a national trend of overreporting urban problems and not urban innovations ... i.e. "If it bleeds, it leads."

 

That being said, when it comes to the actual art of this campaign, I can't help but be ... nonplussed :-D. The fonts and symbol, as have already been noted are not particularly memorable. For me, it's the color palette that really stands out as bad ... mauve and mustard do not suggest to me future, energy, vitality, excitement ... the things that it seems you would want to address. Particularly for an area that wants to talk about a transition from a low-education manufacturing region to a region that is embracing a new economy and a new standard for quality of living.

 

That being said, if this gets some positive word out about Cleveland, particularly to Northeast Ohio itself, I'm all for it ... But I still prefer the "Midwest kitsch is cool" marketing genius of 30Rock  :wink:

Love the Cleveland+ video:

 

http://www.clevelandplus.com/didyouknow.asp

ha, warren got a .5 second shout out (the romanesque courthouse)

ha, warren got a .5 second shout out (the romanesque courthouse)

 

That's Warren+ to you!! :-D

No, it's Cleveland+Warren.  Remember, Cleveland always comes first.

wow... i'm really digging this brand...

 

it was even covered in Pittsburgh...

 

http://www.post-gazette.com/pg/07117/781390-28.stm

Is anyone else annoyed by the negative forum posts on Cleveland.com and the negative quotes in the PD regarding the new brand?  How about the guy that said, "Cleveland+ sounds like math.  I don't like math" or "Cleveland+[bad] schools+negative something+horrible something else...".  AAH!  First of all, why do they have to put these opinions in the article and secondly, where are our bats?! 

 

I swear to God, 90% of the posts on Cleveland.com are made by the City's finest rejects.  I wish they'd fall in the Cuyahoga.

 

Anyways, my friend from Chicago is driving me home in a month and hopefully she'll be in town for the UO Cleveland Meet.  I hope we can enlighten another person!  Good luck to everyone finishing school!  Me, 159/160 weeks at IIT complete!

 

Oh, one more thing...

 

Let's not be too hard on the "Cleveland+" brand.  IIT's new thing is spelling every and ANY fathomable word with "it"  as "iit".  For example, Tenaciity, Ciity Living, Originaliity, etc...Some students made shirts that said "Biitches Ain't Shiit".  Those are kinda funny.  I can see the "IIT" thing going out of style way faster than our "+".

 

Vive la motherland!

I swear to God, 90% of the posts on Cleveland.com are made by the City's finest rejects.  I wish they'd fall in the Cuyahoga.

 

Its my experience that every city's big paper bulletin board is exactly the same, all full of the same mr. and ms. suburbanite pundit.

Is anyone else annoyed by the negative forum posts on Cleveland.com and the negative quotes in the PD regarding the new brand?  How about the guy that said, "Cleveland+ sounds like math.  I don't like math" or "Cleveland+[bad] schools+negative something+horrible something else...".  AAH!  First of all, why do they have to put these opinions in the article and secondly, where are our bats?! 

 

I swear to God, 90% of the posts on Cleveland.com are made by the City's finest rejects.  I wish they'd fall in the Cuyahoga.

 

Anyways, my friend from Chicago is driving me home in a month and hopefully she'll be in town for the UO Cleveland Meet.  I hope we can enlighten another person!  Good luck to everyone finishing school!  Me, 159/160 weeks at IIT complete!

 

Oh, one more thing...

 

Let's not be too hard on the "Cleveland+" brand.  IIT's new thing is spelling every and ANY fathomable word with "it"  as "iit".  For example, Tenaciity, Ciity Living, Originaliity, etc...Some students made shirts that said "Biitches Ain't Shiit".  Those are kinda funny.  I can see the "IIT" thing going out of style way faster than our "+".

 

Vive la motherland!

 

Most of us here are Cleveland.com migrants/refugees.  I don't get involved on cleveland.com because most just bitch and moan, but are never get involved or try to participate in changing cleveland for the greater good!  F***em!

 

In regard to the marketing campaign, I have to agree with many.  This campaign is a - to me.

I studiously avoid reading the "reader's comments" on cleveland.com

 

I'm mixed on Cleveland+.  I can see how it's versatile, but I don't think it's catchy.  I wonder if it is really going to be embraced, or if it will just be the next "Believe in Cleveland".  We'll see.

I don't know how I feel about the slogan itself, but what I really like about the marketing campaign is its aims and stategy. It is aiming to promote the region for economic development and tourism at the regional level, and its strategy is to target people outside the region AND people inside the region. The in-region targeting is smart, because alot of us feel on this forum that even though our metropolitan market can support a vibrant central city - the metropolitan market does not for some unusual reason. The in-region targeting also has a civic component to it; a way to increase pride, loyalty, and dedication to the regions future. This campaign may be an important step towards creating public support for regionalism.

 

It seems apparent to me that this campaign isn't about perpetuating an inaccurate image of the region, so much as exposing the region for what it really is. Furthermore - how the public responds to the campaign is yet to be seen - but I believe the mere effort or collaboration on this campagin from the various contributing organizations will help refocus and strengthen leadership.

surely cleveland.com can't be worse than city-data... blech

 

i can't believe you guys are so down on Cleveland+... "I'm lovin' it!"

 

Cleveland+MayDay+Great Lakes Burning River+Cannoli from Corbo's... it's so darn versatile!

I agree evergrey City-data should be called Suburbadata.com as people on there dis the city and always want to praise the suburbs.

 

It's starting to grow on me. I like the "just add you." and "It all adds up" slogans. People will also wonder what the plus stands for and might start doing some investigation. Plus they apparently did lots of research and this is what the test marketers liked the most. Guess we'll see how this pans out. I wonder what the adds in magazines and papers will look like.

Personally, I think the negativity here is so bad, it almost needs its own unique campaign. But, in all honesty, it'd probably be more productive to import "new" Clevelanders. You see the "old-timers" bitching in every city. The only difference, as I see it, is the Cleveland area is dominated by old-timers. We need to increase outside immigration. Hopefully Cleveland+ will do it.

I didn't give much thought to the Cleveland+Murders+No Jobs type comments. Read the other quotes from these people, we are not talking about the most educated bunch here.

I did not like the "Cleveland+" until I saw the video and read the article from Pittsburg

 

But then again, I do everything my TV tells me to :-)  I am a marketers dream

 

To forum moderators -- Out of curiosity, did you notice any uptick in the number of visitors/guests to UrbanOhio since my column ran April 26? From experience, Sun customers tend to read the paper Thursday night or during the coming weekend.

 

EDIT: I see that there were 22 new members just on April 29. I don't see where they're from, though. There also were three new members April 27 and two on April 26. Interesting!

I couldn't help but notice while reading the Sunday paper that the PD is already taking every opportunity to sink the Cleveland+ brand by using it as the new "moniker" for Cleveland in all the wrong circumstances- in regard to crime, population loss, etc.  Way to go hometown paper!  "Believe in Cleveland", indeed.

Yeah, well the PD takes every opportunity to sink Cleveland PERIOD, so that doesn't surprise me.  Frankly I'm sick of all of their "in-depth reports" whose only goal seems to point out how Cleveland is going to hell in a hand basket, and if we don't start listening to their advice, things will only get worse.  :roll: 

 

I wish the Cleveland Press would come back...

the new moniker is ok and i liked the video fine, but whats with that awful muzak? i kept expecting micheal stanley to start singing. somebody get timbaland in there for the remix & bring sexyback.

 

^^^ hahahhaahah

 

True dat. At least use somethin' the kids are listening to! OR how about a cool NEO band (but god not Devo. I can't stand Devo).

I LOVE Devo!

I LOVE Devo!

 

DITTO!  No whipit in to shape..............................