Its much worse in the winter. I always seem to be bothered. In the summer I can go months without having to deal with any of them.

Cleveland Connects audience hears how city is following Philadelphia in revival of downtown

Published: Monday, March 12, 2012, 10:23 PM    Updated: Monday, March 12, 2012, 10:24 PM

 

CLEVELAND, Ohio--Cleveland has a lot to learn from Philadelphia -- at least in how it can revive its downtown.

 

That was the central theme of a forum Monday evening. It stirred so much interest that a capacity crowd of 300 people jammed The Idea Center at PlayhouseSquare. They heard four experts speak on how to breathe new life into the city by maximizing the momentum gained through nearly $7 billion in recent public and private investment.

 

http://blog.cleveland.com/metro/2012/03/cleveland_connects_audience_he.html

^It was sold out BEFORE the PD ran a story about it this past Sunday that it was going to happen. Anyone attend?

 

Positively Cleveland aims to shape region's image CEO sees possibility to have impact greater than just luring visitors

By JAY MILLER

4:30 am, May 7, 2012

 

Next Monday, May 14, roulette wheels will start spinning at the Horseshoe Casino Cleveland. In the fall of 2013, the new Cleveland Medical Mart & Convention Center will open its doors.

 

In response, Positively Cleveland, the local convention and visitors bureau, is transforming itself by focusing not only on bringing conventioneers and tourists to Northeast Ohio, but also on bolstering the economic impact of the region's hospitality business.

 

More at:

 

http://www.crainscleveland.com/article/20120507/SUB1/305079982

Glad to see they are finally getting around to putting out a brand slogan of sorts. I thoughts that what they were supposed to be doing in the first place. Hope they come up with something good that fits and sticks and has a good ROI

^I think CLE+ was a well intentioned swing and a miss

^ What do you mean "well intentioned swing and miss? www.clevelandplus.com  or  www.positivelycleveland.com ?

They were all tied together, and launched at the same time with great fan fare.  From this line in the article, I get the impression it is being re-evaluated.

 

"Mr. Gilbert said he expects to retain the controversial and sometimes confusing Positively Cleveland name for the organization"

To add to it, I personally don't believe Positively Cleveland or Cleveland+ worked in creating a national or International brand for Cleveland. Who uses either of those when talking about Cleveland? Cleveland Rocks, Mistake on the Lake or 216 probably get more use.

I use both, almost daily

 

(disclosure: I'm on the social media committee for CLE+)

 

I use both, almost daily

 

(disclosure: I'm on the social media committee for CLE+)

 

 

 

LOL, OK. But I think something along the lines of "What happens in Vegas..." or Lala Land, or The Chi, or as the article stated "I love New York" would work better. Something more catchy. IMO.

The most hilarious part for me is that I hear people both locally and elsewhere referencing "Flee to the Cleve" or just "the Cleve" much more often than anything related to the Cleveland+ campaign. For free, the writers at 30Rock generated a marketing phrase that seems to have considerably more sticking power for people than what our civic leadership dedicated a great deal of time and resources to generate.

 

I agree, it was very well-meaning, but I don't think it's been a particularly successful campaign. The phrasing has always read kind of awkward and "corporate/boardroom", not to mention the unintended link that "Positive" creates for some to HIV. The biggest issue I have with the campaign is that, in an interest to support regionalism, it tries to sell Cleveland as being not just the city but also Akron and Canton and Youngstown, etc. I think that was well-intentioned, but I think it reads a little apologetic ... "A visit to Cleveland not enough for you? Well, when you get bored here, you can check out Amish country. Or our Lake Erie islands. Or how about the Football Hall of Fame?". Until we can more successfully market more of our urban neighborhoods and inner suburbs to visitors, it seems like a stretch to be marketing attractions that are an hour away, if you have a vehicle handy, to the same crowd.

 

Part of the problem, IMHO and it's just an opinion :), is that we tried to marry the marketing messages for business recruitment/retention to our visitation strategy, even though the decision-making processes of those markets are dramatically different. Marketing Canton as part of the package for small business attraction makes sense to me; Marketing it to a casual visitor or a conference attendee seems far more awkward, particularly if the campaign in question is already kind of corporate in theme.

I have a mission to bring back "Ohio: The Heart of it All"

I hate seeing that stupid flight reference on our license plates

 

Anyway... moving on

 

I use both, almost daily

 

(disclosure: I'm on the social media committee for CLE+)

 

 

 

LOL, OK. But I think something along the lines of "What happens in Vegas..." or Lala Land, or The Chi, or as the article stated "I love New York" would work better. Something more catchy. IMO.

 

How about "What happens in Cleveland....most likely won't get picked up by the mainstream media, although there might be some discussion in the comments section, or in the 'alternative press', but not with enough coverage to become a long term issue for you."

 

Too wordy?

^LOL, just a tad. But it's the job of Positively Cleveland to Come up with a slogan or nick name that works and promote it so it becomes common place.

 

I don't know how often commercials trying to get people to come to Cleveland are aired nationally, but those Vegas commercials come on quite often and have been for quite a few years now. That's the only way I heard/knew about that sentence becoming Vegas' new marketing slogan, not directly from mainstream media.

I have a mission to bring back "Ohio: The Heart of it All"

I hate seeing that stupid flight reference on our license plates

 

Anyway... moving on

 

 

How about Chevy's "Heartbeat of America"

I think most of the time, city slogans need to come about more naturally.

I always liked those ads ending in 'Cleveland, we're closer than you think.' Catchy tune.

I agree that "The Cleve" had more sticking power but we might have to pay NBC to buy it or something, since their writers coined it.

I always liked those ads ending in 'Cleveland, we're closer than you think.' Catchy tune.

 

^that would be the car dealer Klaben, not Cleveland, which is in Kent, telling us it's not that far away

I've said it before and I'll say it again.  Just update the "greatest location in the nation" campaign!  That's all!

New Cleveland Champions program http://www.clevelandmeetings.com/champions/benefits/

Ohio Gov. John Kasich signs bill that changes state tourism funding at Rock Hall

By Rachel Dissell, The Plain Dealer

Thursday, July 05, 2012

 

Read More at:  http://www.cleveland.com/metro/index.ssf/2012/07/kasich_signs_bill_that_changes.html

 

 

CLEVELAND, Ohio — Gov. John Kasich chose one of Cleveland's largest tourist attractions, The Rock and Roll Hall of Fame and Museum, to sign a bill Thursday that could double the amount spent each year promoting Ohio tourism -- the state's fourth largest industry.

 

The legislation jump starts a five-year experiment to determine whether Ohio's tourism industry can support its own marketing fund using a portion of sales tax revenue, which officials expect to increase.

 

Kasich, who signed the legislation in front of crowd of downtown business owners, statewide tourism officials and museum visitors, was introduced by Rock Hall President & CEO Terry Stewart as "the biggest Rush fan I know."

 

As speakers blasted the band's hit "Tom Sawyer" about a modern-day rebel, Kasich quipped, "That's no way to get more money."

But the governor promised that Cleveland would benefit from the ability to better market itself -- which he hopes will help finally eradicate the dreadful "Cleveland jokes."

 

"If you make more money, you get a piece of it and then you have more money to promote Ohio," Kasich said.

Surprising good Cleveland pitch coming from our friends in Pittsburgh:

 

http://www.post-gazette.com/stories/life/travel/on-the-road-with-the-steelers-cleveland-662601/

Anybody see one of the new 'Thrive in Ohio' ads? Thoughts? I'm just excited to see a national ad campaign  touting economic development in this state. Finally!

I was surprised to see a Tv commercial the other day for the Cleveland Art Museum and it was very well produced. Anyone else see it???

I was surprised to see a Tv commercial the other day for the Cleveland Art Museum and it was very well produced. Anyone else see it???

 

Yes I was thinking the same thing!

^ great - id like to see that if anyone can link it.

I saw it this morning on the Cox cable local break in. It was pretty good. The theme is that the museum itself is a work of art after its renovation and expansion.

Anybody see one of the new 'Thrive in Ohio' ads? Thoughts? I'm just excited to see a national ad campaign  touting economic development in this state. Finally!

 

Seems like a certain overrated Democrat politician is especially excited about the ads:

 

John Kasich Criticized Over Jobs Ohio Ads

http://www.huffingtonpost.com/2012/11/21/john-kasich-jobs-ohio-ads_n_2170694.html

 

 

Welcome to Collinwood

by Sam Allard, Cleveland Scene

September 11, 2013

 

If Cleveland is "a laboratory for rethinking how slow-growth cities prosper"—via Cuyahoga Partnership for Arts and Culture (CPAC) — then artists are both its scientists and its lab rats.

 

In fact Collinwood has become the nucleus or petri dish of a massive experiment at CPAC's culturally attuned hands, one which encourages artists to move to the neighborhood by incentivizing long-term residence and providing funding for creative projects and engagement with the community.

 

One of the cooler things they've been up to culminated last month, when CPAC and Northeast Shores CDC hosted a dozen artists from around the country. ...

 

... More available at http://www.crainsnewyork.com/article/20130915/ARTS/130919922

Cleveland rocks

New York-based artists seek refuge from high rents in Cleveland, Ohio.

BY IRINA IVANOVA, CRAIN'S NEW YORK

SEPTEMBER 15, 2013

 

Cleveland could be the latest city to benefit as local artists flee New York's high cost of living.

 

Several nonprofits there recently hosted a "Welcome to Cleveland" weekend, offering an all-expenses-paid tour of eight neighborhoods and an introduction to the city's artist-friendly financing, including grants for public art projects and homes priced as low as $6,500 ...

 

... More available at http://www.crainsnewyork.com/article/20130915/ARTS/130919922

Cleveland Is Ready To Rock: Are You?

By Ellen Killoran, International Business Times

November 08 2013

 

On a depressed stretch of Broadway on Cleveland's formerly resplendent east end, an old Woolworth's building with sky-high ceilings and staggering square footage sat dusty and mostly vacant, save the assorted merchandising debris scattered about. Our group of five – me, three visiting artists and our guide - was being led on an abbreviated tour of the recession-battered neighborhood by Susan Gordon, director of Community Building at Slavic Village Development, one of more than two dozen community development groups dedicated to aggressively revitalizing and repopulating fledgling city neighborhoods. Among the myriad things I observed in my short time in Cleveland that reminded me I wasn't in New York, it took at least five minutes for someone – it might have been me – to ask Susan about the rent.

 

“About 800, maybe 1,000.” Per square foot?

 

No, per month. I caught the eye of another woman visiting from Brooklyn and we gasped in disbelief. Startled, Susan looked at us and asked, in earnest, “Is that a lot?” ...

 

... More available at http://www.ibtimes.com/cleveland-ready-rock-are-you-1462896

Cross posted from the "I love Cleveland thread:"

 

HUGE feature on the city for all those global flyers of United...thoughts?

 

United Hemispheres Unveiling

 

On behalf of United's Hemispheres magazine, the Greater Cleveland Partnership, Cleveland Plus and the City of Cleveland are pleased to invite you to a reception to unveil the Hemispheres’ Dossier Cleveland supplement on Thursday, January 30, 2014, from 5 to 8 p.m. at the Global Center for Health Innovation at the Cleveland Convention Center, 300 Lakeside Avenue.

 

The 56-page Dossier Cleveland will be featured in the February 2014 issue of Hemispheres magazine, United's monthly business, travel and lifestyle publication, which reaches an estimated 11.6 million passengers. It will be included on each of United’s 5,300 daily global flights, providing business leaders and other influencers with an in-depth overview of the Cleveland Plus region. The supplement will showcase our unique initiatives that are shaping our industry and commerce, as well as the region’s influence on today’s global economy."

 

http://www.gcpartnership.com/~/link.aspx?_id=D76C53F5F75344B192A8783DE1353098&_z=z

 

 

^reading it now. I didn't know the CIA had its own venture capital fund. Ronn Richard, pres of the Cleveland Foundation, was the COO of it. (p.5)

 

P. 22, says" CLE Hopkins [is] planing to open a new 250-room upscale airport hotel in 2016."

 

Overall, its a nice piece, but it seems very heavy on business on very light on the cultural amenities the city has. The magazine was done in consultation with the Greater Cleveland Partnership. At first (and only so far) glance, I didn't see any mention of 'world-class' cultural institutions like the art museum or the orchestra---or anything about music or art.

^reading it now. I didn't know the CIA had its own venture capital fund. Ronn Richard, pres of the Cleveland Foundation, was the COO of it. (p.5)

 

P. 22, says" CLE Hopkins [is] planing to open a new 250-room upscale airport hotel in 2016."

 

Overall, its a nice piece, but it seems very heavy on business on very light on the cultural amenities the city has. The magazine was done in consultation with the Greater Cleveland Partnership. At first (and only so far) glance, I didn't see any mention of 'world-class' cultural institutions like the art museum or the orchestra---or anything about music or art.

 

The magazine's "Dossier" series is primarily focused on economic development, so that's not surprising. The previous issues on Jacksonville, Louisiana, Tampa Bay, etc all have a similar focus

^reading it now. I didn't know the CIA had its own venture capital fund. Ronn Richard, pres of the Cleveland Foundation, was the COO of it. (p.5)

 

P. 22, says" CLE Hopkins [is] planing to open a new 250-room upscale airport hotel in 2016."

 

Overall, its a nice piece, but it seems very heavy on business on very light on the cultural amenities the city has. The magazine was done in consultation with the Greater Cleveland Partnership. At first (and only so far) glance, I didn't see any mention of 'world-class' cultural institutions like the art museum or the orchestra---or anything about music or art.

 

Is it really 56 pages as the news article states?

...

http://www.gcpartnership.com/~/link.aspx?_id=D76C53F5F75344B192A8783DE1353098&_z=z

...

 

This link from that website caught my eye.

 

http://www.gcpartnership.com/See-What-We-Do/Economic-and-Business-Development/United-for-CLE-Hub/How-You-Can-Support-the-United-Hub-at-CLE

 

The Greater Cleveland Partnership urges businesses of all sizes to consider adding a pricing guideline that would allow your company the flexibility to purchase a United ticket out of CLE when the price is more than a competing airline that’s flying out of Hopkins or Akron Canton (see the amounts below). This incremental cost is the foundation for maintaining United’s long-term service at the CLE Hub.

 

> Corporations: $100 to $300

> Middle-Market companies: $100 to $200

> Small business: up to $200

 

The price range is based on research aimed at placing a value on having a local Hub, and we suggest it as a guideline. The decision on what the pricing threshold should be for you and your company is, of course, best made by you.

 

We should support the United hub by voluntarily overspending for their flights? Good luck with that.

Is it really 56 pages as the news article states?

 

Pages are not counted as they would be in a book, but a magzine instead. "56 pages" includes the front cover and back cover.

That sub-head "New York-based artists seek refuge from high rents in Cleveland, Ohio" makes it sound like former New York artists are now fleeing Cleveland's high rents!

'This is Cleveland' campaign slogan revealed as part of Positively Cleveland's new branding effort

"This is Cleveland, where you don't need to move mountains to make a reservation or find parking, and even the most adventurous place typically has a burger on the menu," reads the website's food page, which highlights in large type the names of the city's top chefs, including Michael Symon, Rocco Whalen and Jonathon Sawyer.

http://www.cleveland.com/naymik/index.ssf/2014/03/this_is_cleveland_campaign_slo.html#incart_river_default

 

Oh wow, we're off to a great start.  Cleveland's leading advertised attributes are apparently easy parking and the fact that "the most adventurous place typically has a burger on the menu."

 

Way to make a first class city sound like a dumpy strip mall full of hillbillies.  Who honestly is in charge of this stuff?  This is the best way to sell a city?

^it does sound more like a sheepish apology than a marketing boast

This is Cleveland: Please, eat a cheeseburger in our half-empty restaurant.

Gilbert was has been playing up how great the new campaign will be over the last few months, and I'd be lying if I said I wasn't pretty disappointed.

Gilbert was has been playing up how great the new campaign will be over the last few months, and I'd be lying if I said I wasn't pretty disappointed.

 

Indeed this is fairly self deprecating.

 

Then again I'm wondering, just who is the type of person to be targeted by this sort of campaign?

'This is Cleveland' campaign slogan revealed as part of Positively Cleveland's new branding effort

"This is Cleveland, where you don't need to move mountains to make a reservation or find parking, and even the most adventurous place typically has a burger on the menu," reads the website's food page, which highlights in large type the names of the city's top chefs, including Michael Symon, Rocco Whalen and Jonathon Sawyer.

http://www.cleveland.com/naymik/index.ssf/2014/03/this_is_cleveland_campaign_slo.html#incart_river_default

 

Oh wow, we're off to a great start.  Cleveland's leading advertised attributes are apparently easy parking and the fact that "the most adventurous place typically has a burger on the menu."

 

Way to make a first class city sound like a dumpy strip mall full of hillbillies.  Who honestly is in charge of this stuff?  This is the best way to sell a city?

 

How are they supposed to have any idea of what Cleveland is when they are in Kansas City?

 

I loved this comment:

 

“Imagine the brainstorming session with one guy in the front of the room on a whiteboard leading the group. He writes at the top "This is Cleveland:" and says alright guys, let's come up with a great new slogan! I'll start listing all ideas! Guys..... guys? Anything?! No, we can't use Cleveland Rocks. Really guys!? Well I give up. Well, what about "This is Cleveland"? Alright we got something!”

If This Is Our Slogan, This Is Sad. I'm holding out that they have something slightly more in-depth in their pocket.

 

It reminds me of "Surprise, It's Columbus". It says absolutely nothing about the city except "we exist! and we're not as bad as you think we are!"

If This Is Our Slogan, This Is Sad. I'm holding out that they have something slightly more in-depth in their pocket.

 

It reminds me of "Surprise, It's Columbus". It says absolutely nothing about the city except "we exist! and we're not as bad as you think we are!"

 

I am very much not a fan of the self promoting (and it goes downhill from there...) Mike Polk, but even "Hastily Made Tourism Video" was better than this...

That's awful. I thought this was going to be some new fresh promotion. Cleveland Rocks was a little stale, but at least it played up on the city's history.

 

Maybe they should have gotten Dudley Moore from Crazy People to run the campaign.

 

"Forget New York, come to Cleveland. We're nicer!"

 

(I still maintain that 327 hit on gold (see my signature line))

I don't so much have a problem with the slogan This is Cleveland as I do the weak execution and apologetic tone the marketing so far seems to take.  Pure Michigan doesn't really say anything about the state, but that slogan plus the soothing voice plus shots of a peaceful lake work well together to create a specific image of Michigan.  To me the This is Cleveland campaign could be great if the images and message behind This is Cleveland we're vibrant, loud and projected the image of a confident, historic emerging city that contributed greatly to the 20th century and is now poised to do the same in the 21st.  Recent DCA video's to me come closer to this.