January 21, 200817 yr I'm sure the networks would have much preferred a New York v. San Diego match-up I'm guessing they're not too upset to have the biggest market in the country in the Super Bowl instead of #27. Yes but having a West Coast team represented keeps interest levels higher on the West Coast...regardless of what team is in it. For example, if Cleveland or Indy made it...you'll most likely bump viewership in Cbus, Cincy, Detroit, Pittsburgh, etc, etc. Boston is a great market to have, but NY will most likely draw in large portions of the East Coast...not all, but a good amount. This year leaves the Midwest, South, and West all without a nearby representative. I'm not so sure they're thrilled about that. It should help having the Pats going for history though.
January 21, 200817 yr ^ I think that logic is more present in MLB & NBA, because each year can have a big shift in ratings based upon teams. However, I think that the teams in the game have less effect on the ratings of the Super Bowl. I understand your point, but I don't think that you're gonna get someone in San Fran to watch the game simply because the Chargers are playing in it.
January 21, 200817 yr Plus the real money the NFL makes is off the commercials, and those rates are determined mostly by demand of the available time.
January 21, 200817 yr The network is the one that makes money from the commercials. I don't know the number but the NFL does get a percentage of that money.
January 21, 200817 yr Last year, Super Bowl ads hit 2.6 mil a piece. It should go up to 2.7 this year. Here are previous years Super Bowl promotional costs... The following information is from Media Post Research. 20 Years of Superbowls Yielded 1400 Commercials and 1.72 Billion Ad Dollars According to TNS Media Intelligence, advertising during the Super Bowl game has accounted for 682 minutes, over 11 full hours, of commercial time throughout the past 20 years (1987-2006). Those 11 hours represent 221 different advertisers, more than 1,400 commercial announcements and translate into $1.72 billion of network advertising sales. The top five Super Bowl advertisers of the past 20 years have spent $613.4 million on advertising during the game, accounting for 35 percent of total advertising dollars spent in the game. The FedEx Corporation, as the fifth top advertiser through 2005, was replaced in this year's report (covering 1987-2006) by Walt Disney. This is especially interesting as FedEx Corporation has advertised with the Super Bowl for 19 years, while Walt Disney has only advertised with the Super Bowl for the past seven years. Top 5 Super Bowl Advertisers (1987-2006) Rank Advertiser # of Years With Ads In Game Ad Spend ($ millions) 1 Anheuser Busch 20 $ 250.8 2 Pepsico 20 $ 190.0 3 General Motors 15 $ 65.7 4 Time Warner 11 $ 63.4 5 Walt Disney 7 $ 43.5 Top 5 Total $ 613.4 Source: TNS Media Intelligence, January 2007 Each year, about 62 percent of the network TV ad money invested in the game comes from incumbent marketers who ran commercials the previous year. Jon Swallen, senior vice president of Research at TNS Media Intelligence, said "While that's a very high retention rate, it's actually lower than the comparable rate for two other showcase TV events. Over the past 10 years, the average dollar retention rate has been 78 percent for the Academy Awards and 67 percent for the World Series," said. The cost of an advertisement in the Super Bowl has more than quadrupled in the past 20 years, reaching $2.5 million in 2006 for a 30-second unit. For the 2007 game, CBS is reportedly fetching over $2.6 million for each 30-second spot. Superbowl Advertising Rates (1987-2006) Year Cost :30 Unit ($000) Total Ad Revenue ($ millions) 1987 $ 600 $ 31.5 1992 850 48.2 1997 1200 72.2 2001 2,100 136.4 2002 2,200 134.2 2003 2,150 124.7 2004 2,302 147.3 2005 2,400 159.2 2006 2,500 162.5 Source: TNS Media Intelligence, January 2007 Ad sales in the pre- and post-game coverage, plus ad sales by the network's local affiliate stations, are important components when considering the Super Bowl as an ad revenue-generating machine. For every dollar spent on network in-game ads, these ancillary sources contribute as much as an extra 74 cents. Ancillary Ad Spend Around The Super Bowl 1996 2001 2006 Network In-Game $ 69.4 $ 136.4 $ 162.5 Network Pre/Post Game $ 22.7 $ 29.5 $ 78.1 Local TV (Top 75 markets) $ 21.3 $ 28.9 $ 42.2 Totals $ 113.41 $ 194.8 $ 233.8 "Lift" from ancillary sources +63% +43% +74% Source: TNS Media Intelligence The popular perception is that beer, soft drinks and autos are the most frequently advertised on the Super Bowl categories, given their annual presence in the game. However, the perennial leader is promotional advertising from the network itself. In a typical Super Bowl, one-fourth of all commercial time is a plug by the network for its own programming. The value of that air time in 2006 alone exceeded $52 million. Network Promotions In The Super Bowl Time (mm:ss) % of All Ad Time Value ($ millions) 2001 5:55 19.1% $ 24.9 2002 6:55 22.6% $ 30.4 2003 10:55 31.0% $ 46.9 2004 9:10 26.1% $ 42.2 2005 9:45 26.2% $ 46.8 2006 10:25 22.0% $ 52.1 Source: TNS Media Intelligence, January 2007
January 22, 200817 yr Tom Brady photographed in walking cast Tue Jan 22, 1:33 AM ET Patriots quarterback Tom Brady was photographed Monday with what appears to be walking cast on his right foot. The Boston Herald and Boston Globe had the photos — credited to infphoto.com — on their Web sites. A video of Brady walking with a slight limp from an SUV to girlfriend Gisele Bundchen's apartment in New York is available on TMZ.com. The Patriots beat San Diego 21-12 on Sunday and play the New York Giants in the Super Bowl in two weeks. "Ah, you know, there's always bumps and bruises. I'll be ready for the Super Bowl," Brady said Monday during his weekly radio appearance on WEEI — before the photo and video emerged — when asked if his leg was injured. "I'm not worried about that. I'm not missing this one. I'd have to be on a stretcher to miss this one. There will be treatment this week. In games like this, you get a little nicked up. It's nothing serious." Patriots spokesman Stacey James wrote in an e-mail to the AP late Monday night that the team had no comment on the photos. Brady threw three interceptions against the Chargers in one of the worst performances of what has been a record-breaking season for him. Brady has started in 124 consecutive games, the third longest streak by a quarterback in NFL history.
January 22, 200817 yr Who the hell voted for the Giants? :? Wait.. who made it to the Super Bowl? I didn't happen to catch the game.. Just kiddingggg MTS. I hope you never find an apartment! :-P
January 22, 200817 yr Ouch MTS.. OUCH.. worst comes to worst, I can always just get a studio in Brooklyn. So HA.
January 22, 200817 yr Ouch MTS.. OUCH.. worst comes to worst, I can always just get a studio in Brooklyn. So HA. From Solon to Bridge & Tunnel trash! ugh! You poor thing!
January 22, 200817 yr WOW If he can't start i'll put $500 on Green bay. ;) Yea, if they would have made it! :whip:
January 23, 200817 yr Haha I used to be a Times man, but being in the city, the Post is really growing on me.
January 23, 200817 yr Every time I see him playing, all I can think about is how he dumped Bridget Moynahan for Gisele Bundchen. Sure, Gisele is super hot, but so is Bridget. I guess what I'm saying is, when you've got two women who are that hot, what's the difference between the two? That, and I think he's a big dummy.
February 4, 200817 yr WAHOO!!!! "You don't just walk into a bar and mix it up by calling a girl fat" - buildingcincinnati speaking about new forumers
February 4, 200817 yr Yeah.... it's hard to cheat when the Giant's front seven is pounding Brady's behind into the turf on nearly every play. This was one sweet Super Bowl. Go Giants!
February 4, 200817 yr Who the hell voted for the Giants? :? I think the colts will win beat the pats in the AFC championship. Although the Browns didn't make it I feel like they could have beaten Chargers. Looks like someone showed us how it was! Who was the one lone voter anyway? :speech:
February 4, 200817 yr Looks like someone showed us how it was! Who was the one lone voter anyway? :speech: KSTAY2
February 4, 200817 yr Hahaha DAMN YOU MTS!! It was meeeeeeee. I'm pissed I'm gonna miss the parade though!!
February 4, 200817 yr Hahaha DAMN YOU MTS!! It was meeeeeeee. I'm pissed I'm gonna miss the parade though!! HUSH! Whippersnapper!
February 4, 200817 yr Giants-Pats was most-watched Super Bowl By DAVID BAUDER, AP Television Writer The New York Giants' thrilling win over the New England Patriots was the most-watched Super Bowl ever, with 97.5 million viewers, Nielsen Media Research said Monday. The game eclipsed the previous Super Bowl record of 94.08 million, set when Dallas defeated Pittsburgh in 1996. More people watched Sunday's game than all but one American television broadcast ever, the "M-A-S-H" finale in 1983, which was seen by 106 million viewers. The game had almost all the ingredients Fox could have hoped for: a tight contest with an exciting finish involving a team that was attempting to make history as the NFL's first unbeaten team since 1972. But the Giants ended New England's bid for perfection, 17-14. Throughout the game, the teams were never separated by more than a touchdown.
February 8, 200817 yr a last word on the super bowl :police: They Don’t Throw Paper Like They Used To By KEN BELSON and SEWELL CHAN Published: February 8, 2008 Football fans probably don’t see it this way, but by one measure the Giants’ Super Bowl victory on Sunday had less than one-hundredth of the significance of V-J Day, which marked Japan’s surrender and the end of World War II in 1945. Fred R. Conrad/The New York Times Cleaning up on Tuesday after the city’s Giants parade, where 36.5 tons of confetti was tossed, compared with 5,438 tons on V-J Day in 1945. New York City’s Sanitation Department has been compiling statistics on the number of tons of paper collected after each ticker-tape parade, including the one that marched up Broadway on Tuesday for the victorious Giants. More below http://www.nytimes.com/2008/02/08/nyregion/08confetti.html?_r=1&ex=1360213200&en=1eb599b924d734a3&ei=5088&partner=rssnyt&emc=rss&oref=slogin
March 4, 200817 yr Favre reportedly to retire after 17 seasons Record-setting quarterback led Packers to Super Bowl victory in 1997 The Associated Press updated 9:44 a.m. ET, Tues., March. 4, 2008 GREEN BAY, Wis. - Brett Favre has decided to retire from the NFL after 17 seasons. FOX Sports first reported Tuesday that the Green Bay Packers quarterback informed the team in the last few days. ESPN.com said that according to Favre’s agent the quarterback told coach Mike McCarthy of his decision... © 2008 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed. URL: http://nbcsports.msnbc.com/id/23464140/site/21683474/
March 5, 200817 yr I wish him the best of luck he had an awesome career. Too bad he couldn't have won another SB before he retired.
August 7, 200816 yr well how about that? very weird he is no longer a green bay packer. Jets Acquire MVP Quarterback Brett Favre August 07, 2008 Jets fans are cheering this morning upon hearing that three-time Most Valuable Player Brett Favre was acquired by the New York Jets late last night – reportedly in exchange for a draft pick. Favre came from the Green Bay Packers, where he had played for 16 years... video: http://www.ny1.com/ny1/content/index.jsp?stid=1&aid=84633
August 7, 200816 yr Favre is past his prime. Last year was nothing but what should have been a Cinderella ending to his career. The Pack was barely 500 in the last three years, and considering what their record was last year, that is not good. Again, past his prime. He owes alot to the Pack being that after he announced his retirement the first time, they spent alot of money aquiring Aaron Rodgers. It's about time this guy gets a chance.
August 7, 200816 yr i was going to say, on the jets side i dont think it marks the end of pennigton either. farve is old. pennington probably will be gone tho. no great loss.
August 7, 200816 yr i was going to say, on the jets side i dont think it marks the end of pennigton either. farve is old. pennington probably will be gone tho. no great loss. pennington released.
August 8, 200816 yr It will be weird seeing him in a Jets uniform. Not really sure what to think of the whole situation though. I'd like to know who Green Bay received in the deal.
August 8, 200816 yr Green Bay got a 4th round draft pick. 3rd if he plays 70% of the snaps, 2nd if the jets make the playoffs and a 1st if they make the superbowl. As a Wisconsinite, I'm sorry he left, but I'm glad the drama is over (for now).
September 5, 200816 yr Who cares? Brett hasn't been hot, since he had a cameo in There's something about Mary! NEXT!!
January 18, 200916 yr LOL. If he pulls off a win, Kurt Warner may have claim to greatest QB in NFL history. Suck it, Favre and your interceptions record. Gotta root for the Cards, though Warner is a bit of a bible-thumping freak, it's nice to see them finally have some success.
January 18, 200916 yr It's only the second quarter, relaz. lol I don't like either team, but I'd rather have Philly in the SB versus the cardinals. Besides, Pitts-B'more is this years real superbowl
January 18, 200916 yr Besides, Pitts-B'more is this years real superbowl Ain't that the truth. But I am surprised how well Arizona has played in the playoffs given their performance in the last 4-5 weeks of the regular season.
January 18, 200916 yr It's only the second quarter, relaz. lol I don't like either team, but I'd rather have Philly in the SB versus the cardinals. Besides, Pitts-B'more is this years real superbowl Sorry about the misplacement. It's freaking 21-6 as I write, a tough row for McNabb to hoe. Pittsburgh should be your champions, I like Ben (I'm @ Miami writing this) but really Steeler fan is about as annoying as Bosox fan. Bandwagon.
January 18, 200916 yr The Cards just marched down the field and scored a TD with a two-point conversion to go up by 7 points. With the way things have been going I think McNabb is going to march right back down the field and score again to send the game into overtime...that is if Akers can make the extra point. Maybe they'll just go for two and the win.
January 18, 200916 yr The Cardinals did it...Kurt Warner has probably secured his spot in the Hall of Fame now.
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