Posted October 12, 201410 yr This is a cool feature. Just type in your zip code and see what you get! http://www.esri.com/data/esri_data/ziptapestry For my zipcode (aka Austin Landing!!!... :weird:)... 25% Bright Young Professionals 12% Middleburg 10% Comfortable Empty Nesters "You don't just walk into a bar and mix it up by calling a girl fat" - buildingcincinnati speaking about new forumers
October 12, 201410 yr Cleveland Zip 44% Modest Income homes 15% Family Foundations 8% Social Security Set NYC Zip 54% Trendsetter 28% City Striver 16% High Rise Renters LA Zip 28% Dorms to Diplomas 27% Laptops and Lattes 17% Metro Renters
October 12, 201410 yr I wanted to like this website, I really did, but some of the definitions are just bizarre. For instance, the leading statistical category for 44122 (which is eastern Shaker Heights and all of Beachwood) is "exurbanite."
October 12, 201410 yr I wanted to like this website, I really did, but some of the definitions are just bizarre. For instance, the leading statistical category for 44122 (which is eastern Shaker Heights and all of Beachwood) is "exurbanite." I know I grew up in that Zip. I was like WTF!
October 13, 201410 yr mine was 100% laptops and lattes lol -- so its silly, but pretty fun to play around with and its not all qualitative remarks, it has very useful income, age, density info too
October 13, 201410 yr 45202 (Downtown, OTR, Mt. Adams, East End) 52% Metro Renters 20% City Commons 13% Social Security Set
October 13, 201410 yr They have their maps wrong in Cincy. I live in 45219 (CUF - area around UC) but it was showing my end of the street as 45214, which includes the West End and parts of South Fairmount. Both of them seem fairly accurate for the actual zip codes, though: 45219: 61% College Towns 23% Dorms to Diplomas 10% City Commons 45214: 33% City Commons 23% Modest Homes 17% Hardscrabble Road
October 13, 201410 yr It looks like Esri has entered the Psychographics field - Nielsen has similar categories for Zip Codes called PRIZM (one of them is "Guns & Pickups" and another is "Young Digerati") and Axciom has something similar called Personix codes.
October 14, 201410 yr 45202 (Downtown, OTR, Mt. Adams, East End) 52% Metro Renters 20% City Commons 13% Social Security Set "52% Metro Renters Young, mobile, educated, or still in school, we live alone or with a roommate in rented apartments or condos in the center of the city. Long hours and hard work don't deter us; we're willing to take risks to get to the top of our professions. Most of our income goes for rent, fashions, and the latest technology; we use our cell phones and computers every day for news, entertainment, shopping, and social media. We live close to our jobs so we can either walk to work or take a cab. We buy groceries at Whole Foods and Trader Joe's and shop for clothes at Banana Republic, Nordstrom, and Gap. We practice yoga, go skiing, and attend Pilates sessions. - See more at: http://www.esri.com/data/esri_data/ziptapestry#sthash.0LJSNr1g.dpuf"
October 29, 201410 yr Hm, what is Emerald City? According to esri: "We're young, mobile, well educated, and well employed. We're more likely to rent in low density urban neighborhoods throughout the country. Long hours spent working and online are balanced with regular visits to the gym. We go online for professional networking, online dating, and blogging. Cell phones are essential so we can text and always stay connected. Cognizant of the environment, we buy natural, organic, or environmentally-friendly products; Whole Foods and Trader Joe's are favorite grocery stores. We're politically liberal and donate to NPR and PBS. To keep life fresh, we're eager to learn new things and to save time, we contract for house cleaning services. Music and the fine arts are major interests; we listen to music, visit art galleries, and make art at home."
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