Posted May 19, 20169 yr How about a new name for one of Cleveland's grandest public spaces? The first impression a visitor gets when a native Clevelander describes the area as Mall A, B, and C is that these are temporary names for a project currently under construction. When you tell them that the Mall was built over a 100 years ago, they look at you with disbelief. How about a "re-branding" of the Mall in conjunction with the current renovations? A new name would help accomplish this objective, highlight the function of the space, and provide a new geographic identifier that would help complement other downtown districts. New Name Suggestion: The Esplanade According to Wikipedia, "...an esplanade is a long, open, level area, typically beside the sea, along which people may walk for pleasure...". Seems like this name would fit the bill and help identify the ultimate objective of Daniel Burnham's Mall plan which was to link the center of downtown (Public Square) with Lake Erie. In addition, it would provide a unique identity complementing other downtown districts (e.g., Public Square, Playhouse Square, the Gateway, Warehouse District, and The Flats) and also provide some additional branding opportunities for existing business and developments in the area (e.g.,"..... the Drury Inn at the Esplanade, .....Marriot Key Center at the Esplanade, .....Health Innovation Center at the Esplanade...." , etc.).
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