I'm sure I'm about to get slammed for asking this one but does anyone else find this tagline kinda offensive?

 

Where are you seeing this?

Where are you seeing this?

 

I see it constantly.  It's at the top of the page as I'm posting this.

Top of the page, or in the first post? I don't see ads at all, fyi.

It's the top banner virtually everywhere I go on UrbanOhio anymore.  I don't know if it is offensive or not, but it is certainly everywhere.

It's just sitting at the top of the page - right now.  Regardless of whether I read or respond to a post.

What is offensive about it?

I don't see what's offensive about it either.

Well, maybe I'm reading it all wrong but it seems to dictate who their product is for along racial lines. Why is that needed? Why can't they say, you know, we make some really great wine and think everyone will enjoy it.

I don't find it offensive, I just hope UO is getting paid big bucks for this ad.

It is no different than if it was Italian wine and the slogan was the same.

Well, maybe I'm reading it all wrong but it seems to dictate who their product is for along racial lines. Why is that needed? Why can't they say, you know, we make some really great wine and think everyone will enjoy it.

 

HOLD UP!!!

 

You got all that from the tag ad??

 

You know nothing about the company UNTIL you click the link.

 

Is there or rather do you have a problem with minorities (buying) advertising (space) here on Urbanohio?

I have no issue with "It's our style, our culture". A new take on wine, that's cool. "Our wine" just feels like it excludes others. It's great if an Italian wine wants to promote it's Italian heritage but I've yet to see a producer say it's basically just for Italians.

 

Once again, I'm not getting totally bent out of shape over this. I just said it kinda bugs me.

Well, maybe I'm reading it all wrong but it seems to dictate who their product is for along racial lines. Why is that needed? Why can't they say, you know, we make some really great wine and think everyone will enjoy it.

 

HOLD UP!!!

 

You got all that from the tag ad??

 

You know nothing about the company UNTIL you click the link.

 

Is there or rather do you have a problem with minorities (buying) advertising (space) here on Urbanohio?

 

Hey, you hold up. Don't for a second think I said any of that. I can't believe you would bring this conversation to that level.

Hey, you hold up. Don't for a second think I said any of that. I can't believe you would bring this conversation to that level.

 

I didn't since you were vague.  How does it "exclude" anyone?

You pretty much have to click on the link to see what ForeverGlow is talking about.  I now see what your saying.  If nothing else, some of it does seem to target African Amercians (and "Our Wine" kind of gives the impression that its strictly targeted that way), which is fine if they want to do that.  But it also says "while maintaining elements and character loved by traditional wine drinkers" and "wine lovers from all walks of life can appreciate"  I just wonder where they came to the conclusion that "the wine industry has historically overlooked the African-American community", I agree this is some strange language.. (hasnt the wine industry targeted the wine drinker?)    

 

The two decided to create a wine brand that embraced African-American culture, while maintaining elements and character loved by traditional wine drinkers. Their passion for fine wine and discovering that the wine industry has historically overlooked the African-American community, led to the formation of this brand. Wine lovers from all walks of life can appreciate the brand of wines created by Markell-Bani. Whether you are a novice wine drinker or connoisseur, Markell-Bani fine wines can be experienced and enjoyed by all. Regardless of your socio-economic status, occupation, or lifestyle, Markell-Bani has the right wine for the right occasion. Consumers should not feel intimidated when it comes to selecting a wine. They should be able to make the choice with confidence. Choose Markell-Bani with confidence. It’s our culture, our style, and our wine.

Not offensive at all.  Don't like the ad, don't buy the product.

Think a "Goya" product or a Coffee product.  Same difference. 

 

It's appears to a african american company target marketing NOT ONLY african american consumers but anyone who is new to wine purchasing and drinking

 

Again, if this is a paid ad to the powers that be at Urban Ohio, what is the problem???

I suppose it could be taken as the "FUBU" approach at first glance, but I think the website's explanation that willyboy quoted dispels that.

Let me explain my interpretation. If I'm wrong then I'm wrong (and I'm okay with that). I read "our wine" as being only for a certain group of people. Do you? I'm genuinely asking. I don't want to be making an issue of this if there isn't one. But I'd be outrageously shocked if I went to the website and it said "our wine is primarily for white people but other people can drink it too if they want".

 

I'm okay with 95% of what their site says. I do find it interesting that they talk first about who the wine is for, then about the wine. I understand that they're trying to get more people interested in wine and I think that's really great. Their 1st paragraph is pretty okay, they do talk about "Wine lovers from all walks of life" but then it seems like they sorta say the opposite by ending it with "It’s our culture, our style, and our wine".

 

Let me know what you think. Am I too sensitive on the matter? Let's just keep it civil. This doesn't have to be an explosive topic.

^I agree with you to a certain extent, but look at this website, URBANohio.  This site mostly deals with URBAN issues and if suburbs are mentioned, its mostly negative.  Though, comparing people and races is on the other side of the spectrum, it goes along those lines. 

No it's "our" as in the makers/distrubtors.  

 

However, you raise a great point.  You can put ten people in a room and have them read the same document and you'll get at least five different interpretations.

 

Too sensitive?  Yes.  Especially if your not buying it.

No it's "our" as in the makers/distrubtors. This is my interpretation, like "our wines are of the finest quality."

May I point out though that whether I buy it or not has no bearing on whether I can be offended or not.

Then what is the real issue?  :wtf:

OK, I guess I didnt initially read it that way because they were also saying "the wine industry has historically overlooked the African-American community"

MTS, I dont see it as the same difference as GOYA, dont they specialize in Latin foods and therefore market as such?

 

MY cooking is better than anyone's on here

Then what is the real issue?  :wtf:

 

The issue from the start has been the tagline. I'm totally within my rights to have issue with it (or not) whether I buy their product (or not). Am I only allowed an opinion if I buy their wine? It's not like a stock, where I only have a say if I buy one.

May I point out though that whether I buy it or not has no bearing on whether I can be offended or not.

By the same token, I don't think I would support (by buying) a product from a company that I found offensive.

OK, I guess I didnt initially read it that way because they were also saying "the wine industry has historically overlooked the African-American community"

MTS, I dont see it as the same difference as GOYA, dont they specialize in Latin foods and therefore market as such?

 

 

Yes and they advertise to "generic" audiences. The same commercial you would see on a spanish TV channel would be done on broadcast tv with a "white" family in english.

 

 

"Yes and they advertise to "generic" audiences. The same commercial you would see on a spanish TV channel would be done on broadcast tv with a "white" family in english."

 

 

Which is also why I dont see it as the same.

I am not offended by this ad (by the way it is getting a lot of clicks, so it is genius if this post was planted) but I think it is silly. Of course you should develop a market to all underutilized segments of the buying population. In this case African Americans. How they do this is where is goes weird. Suggusting that you need a different wine for black people? Just odd sounding.  Are we going to get too get  seperate but equal wines lists when we dine out?   If you were to take a stereotypical popular product from one culture IE fruit punch, and them imply, now  white people can enjoy a tasty punch just for them--you would think it ridiculous. I think a better way to expand the market for wine to African Americans would be to do wine tastings in traditionally AA areas, and protray more diversity in advertising. As far as feeling intimidated with regard to wine, most people are...just the way it is! I do not want to offend the person who wrote this ad if they are on here. Just my feedback!

 

 

"Yes and they advertise to "generic" audiences. The same commercial you would see on a spanish TV channel would be done on broadcast tv with a "white" family in english."

 

 

Which is also why I dont see it as the same.

 

Please explain?  Too me that type of advertising is more race based and insulting.

If your saying, they advertise to generic audiences, and you would see the same commercial on a spanish channel that you would with a white family, all that says is they are advertising their product which is Latin foods to the different segments that would buy Latin foods (Traditional Latin families as well as others that buy Latin food)

 

So I would see your point if there was a comapany that sold Latin food with non-generic ads, that didnt cater to Latins but only whites saying something like "Latin food for the rest of us" 

 

The main difference is that the wine ad is not generic in those terms.  The keyword being "generic"

I am not offended by this ad (by the way it is getting a lot of clicks, so it is genius if this post was planted) but I think it is silly. Of course you should develop a market to all underutilized segments of the buying population. In this case African Americans. How they do this is where is goes weird. Suggusting that you need a different wine for black people? Just odd sounding.  Are we going to get too get  seperate but equal wines lists when we dine out?  If you were to take a stereotypical popular product from one culture IE fruit punch, and them imply, now  white people can enjoy a tasty punch just for them--you would think it ridiculous. I think a better way to expand the market for wine to African Americans would be to do wine tastings in traditionally AA areas, and protray more diversity in advertising. As far as feeling intimidated with regard to wine, most people are...just the way it is! I do not want to offend the person who wrote this ad if they are on here. Just my feedback!

 

My general thoughts as well.

The GOYA commercials in South Florida always feature Latin families. It doesn't matter if it is ABC, CBS, NBC or Telemundo.

The GOYA commercials in South Florida always feature Latin families. It doesn't matter if it is ABC, CBS, NBC or Telemundo.

 

It is a Latin Brand selling Latin food.  In South Florida Im pretty sure that would be the market.

The GOYA commercials in South Florida always feature Latin families. It doesn't matter if it is ABC, CBS, NBC or Telemundo.

 

It's the market.  Since 70%+ of Dade & Broward counties speak spanish.

Exactly.

 

The same commercial you would see on a spanish TV channel would be done on broadcast tv with a "white" family in english.

my buddy business is located in Avondale and when logs onto his National City webpage, the front picture is an African-American family, when he is at his house, it is a White family.  National City uses the IP address as a way to figure out  who and how to advertise to a particular area.

This concept of advertisement is not a new concept.  Look at the lottery.  What neighborhood sell more lottery tickets?  Usually the poorer, neighborhoods have more places to go to for lottery ticket and cash advance places than most affluent places, its what sells

Just so everyone knows, it's not going to be up too much longer.  Not because some of you are offended, simply because it was a short-term ad.

Just so everyone knows, it's not going to be up too much longer.  Not because some of you are offended, simply because it was a short-term ad.

 

Thank you.  I'm glad they advertised here on UO.  Good for you guys!

Somehow I think the original point was lost...   

my buddy business is located in Avondale and when logs onto his National City webpage, the front picture is an African-American family, when he is at his house, it is a White family.  National City uses the IP address as a way to figure out  who and how to advertise to a particular area.

 

would his ip be issued/managed/routed through a central corporate natcity server?

I saw that ad and found it sort of interesting. Didnt click on it tough.

 

The tag line made me think the "our" was the Markell and Bani families, the vinters, sort of like the way Gallo pushes their wine as sort of a family tradtion (Mondavi, too, a bt).

I think anyone who's offended by it is just really sensitive. There's a brand of wine called "Korus" marketed to the African American community. http://www.koruswine.com/home.php If you go to the link, on the left it says "for us". The owners were on BET talking about the product, they mentioned that by marketing to African Americans particularly, they could open up the market for wine to a culture that was previously excluded from it. Sort of makes people more comfortable to try new things that aren't associated with their culture, if it's now "for them". What appears to be exclusion is actually more like assimilation.

 

Here's a good example of the inverse:

Predominantly black hiphop community brings big new era ballcaps in style.

Brands like Billabong, DC, etc market the same style to skateboarders (usually white).

Big hats then become "us" instead of just "them" but it's ultimately us and them, combined.

I saw that ad and found it sort of interesting. Didnt click on it tough.

 

The tag line made me think the "our" was the Markell and Bani families, the vinters, sort of like the way Gallo pushes their wine as sort of a family tradtion (Mondavi, too, a bt).

 

that is what I thought as well.

 

otherwise, who cares? 

 

the african american community has been historically overlooked by the wine industry.

"Black-Cherry Merlot"? [http://www.markellbani.com/index.html]  Now THAT's offensive.  Barf.

I'm actually happy it's not being marketed to me.

Okay, this thread has outlived its usefulness.